Developing Export Market Strategy

  • Author: Ofon Udofia
  • Level: Beginner
  • Modules: 7
Write your awesome label here.
Course Overview
One key feature of export strategy is to be export ready. It helps determine your company's level of preparedness to start or grow exports. Defines the scope of company's knowledge and helps to set a path forward for company to engage in exporting. This course seeks to get you ready to export with  in depth export plan as a guide.
  • No. of videos: 19
  • Certificate: Yes


It aids in determining your company's readiness to begin or expand exports. Export readiness is   the extent of the firm's knowledge and skills, identifies knowledge gaps and areas that need to be strengthened, and assists in charting a course for the organization to participate in exporting.
An export strategy can help you identify your company's degree of readiness to begin or expand its exports.
  • It is more than just a paper.
  • It is a TOOL for successfully evaluating all elements affecting your company's capacity to expand internationally.
  • It assists you in defining your export goals and matching resources to those goals.
  • Identifies the measures required to become export-ready, grow or expand exports, and the associated costs.

Key Lessons in this Course

At the end of this course, you will have gained the following:
  • Understand Export Readiness.
  • Understand how to develop an export plan.
  • Understand how to pick export markets.
Happy Learning!

Course contents

Meet the instructor

Ofon E. Udofia

Ofon E. Udofia is the Executive Secretary/ CEO of the Institute of Export Operations & Management (IEOM), Nigeria and the Managing Director of the PHCP (WA) LTD. He is well experienced in the business of manufacturing, construction as well as Import and Export consultancy. He is a certified trainer on United Nations-International Trade Centre (ITC)’s Market Intelligence Tools (MITs), for the analysis of international trade and different certifications for agricultural products. He is an astute businessman and a seasoned initiator/marketer of innovative and practical ideas and tangible products.
Patrick Jones - Course author